Top 10 Ad-Revenue Generating Sites by Genre – October 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleAmericans Prefer Gift Cards or Cash to Holiday Gifts
More than half – 52.1% – of Americans say they would rather receive a gift card or cash rather than a gift this holiday season, according to the American Pulse Survey of 4,069 respondents by...
View ArticleExtreme-Sports TV Programming in Bars Delivers 21-34 Audience
Nearly 70% of the audience in bars where i-am TV operates reported viewing the network’s extreme sports programming, two-thirds of viewers recalled seeing advertising and one-third recalled...
View ArticleCyber Monday Traffic Increases 26%, Amazon Again Top Retail Site
Traffic to the Hitwise 100 Retail Index, composed of the top 100 retail websites, received 5.07% of all US visits on Nov. 26 (Cyber Monday) – an increase of 26% compared with last year’s Cyber Monday,...
View ArticleMarketing Executives Identify Top Marketing Trends, Concepts in 2008
Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to...
View ArticleConference Board Consumer Confidence Index Again Declines
The Conference Board Consumer Confidence Index, which has been declining since the summer, declined further in November and now stands at 87.3 (1985=100), down from 95.2 in October, the Board reported....
View ArticleChina’s Online Youth Lead US Counterparts in Digital Self-Expression
Millions of young Chinese are embracing the internet as a discreet space for their thoughts and emotions – almost five times as many Chinese as Americans surveyed said they have a parallel life online...
View ArticleDeclining Customer Satisfaction with Independent Travel Sites, Hotwire Still Hot
As travel costs have increased and customer satisfaction with the industry in general has decreased, so has satisfaction with independent travel websites, according to the J.D. Power and Associates...
View ArticleGrocery Industry Falls Short in Building Customer Loyalty
Consumers feel widespread dissatisfaction with their primary grocer – 73% of US consumers said they feel either antagonistic toward or have no loyalty to their supermarket – and only 27% of grocery...
View ArticleOnline Consumer-Generated Reviews Have Big Impact on Offline Purchases
One in four internet users read consumer-generated reviews online, which then have a big impact – affecting not only what they purchase offline but also how much they are willing to pay for it,...
View ArticleFacebook Accounts for Three Fastest-Growing Online Brands in UK
Five of the ten fastest-growing online brands*, in terms of unique audience, over the last year in the UK relate to social and professional networking – and Facebook accounted for the growth of two of...
View ArticleOne-Third of US Tweens Own a Mobile Phone
More than one-third of US tweens (ages 8-12) own a mobile phone, and those who access TV, music and the internet on their phones tend do so at home, according to a Nielsen study on the mobile media and...
View ArticleMobile TV Subscribers to Shoot Up, but Operators’ Revenue Not so Much
The mobile TV market will be worth over €4.4 billion (nearly $6.5 billion) in 2011 in Asia, North America and Western Europe combined, and subscription business models will dominate the market,...
View ArticleYouTube Leads US Online Video Market with 28% Market Share
Nearly 75% of US internet users watched a video online (streaming or progressive downloads) in September, averaging three hours of video per person during the month, according to comScore’s Video...
View ArticleAd Spend to Grow 6.7% in ’08, Internet to Overtake Radio in ’08 & Mags in ’10
Ad spending worldwide will near $486 billion in 2008, or 6.7% more than in 2007, while ad spend in North America will total $195 billion, up 4.1%, according to a ZenithOptimedia forecast, writes AdAge....
View ArticleHybrid-Vehicle Owners are Wealthy, Active, Educated
Wealthy, educated and active are adjectives that describe today’s hybrid vehicle owners, who also tend to be Democrats and Independents, according to (pdf) a recent analysis from Scarborough Research....
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